‘Emma Approved’ and Why Web Has Won

The face of storytelling is radically changing thanks to the explosion of social media and closer access to the global community. One of the wonderful upsides of this evolution is the birth of web series, that is an episodic drama or comedy that is published through the web (no film or television.) Some of the best shows I have seen are purely web series, whether it’s The Guild, Dragon Age: Redemption, or more recently, The Lizzie Bennet Diaries (LBD.) 

Last year, a company now officially called Pemberly Digital, took a chance on a unique retelling of the Jane Austen classic Pride & Prejudice. In their vision, Elizabeth Bennet was a voracious lady starting a webcam project to detail the story of her life – for educational purposes! The series, which has won several awards and nearly 2 million views on the first YouTube episode, was a resounding success for the company and cast, so when Pemberly Digital announced their next project, the internet awaited with baited breath.

Unfortunately, Welcome to Sanditon truly paled in comparison whether for lack of translation, characterization, or simply a weaker story (I lean toward the latter.) Pemberly’s third series, however, has been an absolute brilliant success that has not only proven their ability to perfectly and beautifully translate a story, but also shown the world how much they have grown and that they’re only getting better.

tumblr_mv6oxsqEdw1qlbyp3o1_500-2Yesterday the finale episode of that series aired, wrapping up several months of perfection from the cast and production team. Emma Approved, a modern retelling of another Austen classic, took Pemberly’s web series model to an entirely new level, incorporating social media accounts and corporate sponsorships for the characters and a fully interactive website/blog to further suspend our disbelief. The lovable, though misguided, Emma was an absolutely perfect modernization of the character.

Without spoilers, the story follows the original closely, and the chemistry (which ended up being real!) between the main characters can’t be matched. 10/10 would watch again. Seriously, GO WATCH THIS NOW!

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